The seed that spurred the growth of Tempt began when two industry veterans Mike Draver and Robert Kleinschmidt began nurturing an idea to create a company that would focus on the art and science of creating more effective in-store communications. The two joined forces with Craig Faust who had long been intrigued by the opportunity in the in-store market for new and unique applications, and the need for more intuitive providers.

From the beginning, Tempt set out to build a solution that was different than others in the market – not just in terms of how programs were manufactured, but also the way they approached solving the many challenges their customers face. Solving problems at the store level is about more than just printing. It’s about engaging the consumer into action. That’s why they chose to define Tempt as “In-Store Productions”. Tempt’s exclusive focus on this important space would soon be the reason customers would choose them.

The company reinforced its production power by purchasing the most sophisticated digital solution, the Inca Onset S-70.  It also added the most seasoned team of progressive In-Store professionals. For the first 18 months, customers quickly came to appreciate the strong mix of both traditional and digital workflows put into place at Tempt. They became more familiar with the solutions offered and the business grew. Tempt even weathered the “Great Recession”, as well as other challenges and soon emerged as a company uniquely positioned to grow rapidly.

As a result, it was determined that a strong, growth minded, technology focused partner was needed. Around the same time Quad Graphics was looking for a partner with expertise in the in-store market.  They had the retail customers and an arsenal of resources. They just needed the right partner. They discovered Tempt In-Store Productions and liked their vision for the future of in-store marketing.  In late 2010, Tempt In-Store Productions became powered by Quad Graphics.